Melissa Rein Lively is the Scottsdale public relations company founder who tore masks off a shelf at a Target store in Arizona. In the recent video, Melissa tearing masks off the shelf and unleashing a stream of expletives on video.
This incident occurred inside a Target store in Arizona. In the video footage can be heard going on an explosive rant as she points the camera to a display of protective face masks coverings and says “Finally we meet the end of the road. I’ve been looking forward to this s–t all my f**king life,” and her video has been watched 5.9 million times.
Later, in the video, she said So, Target, I’m not playing any more f*cking games. This sh* is f*cking over. This shit’s all f*cking over. This shit’s f*cking over,” and she even pulled mask after mask off the shelves: “This sh*t’s over. Yeah, wooh!” The masks ended up in a pile on the ground. As the two employees approach she says in the video “F*ck this sh*t. No, I’m not doing it. I’m not doing it. We don’t want any of this anymore. This is over,” and added “Why? You let everybody else do it.”
In Addition, she continued her rant and said “I can’t do it because I’m a blonde white woman? That’s wearing a f*cking $40,000 Rolex. I don’t have the f*cking right to f*ck sh*t up?”
She is the founder of a Scottsdale PR Firm, she founded The Brand Consortium PR in August 2009 and its a lifestyle and luxury public relations firm, marketing, consulting and event design services specializing in hospitality, hotel & travel, real estate, retail, health & wellness, and consumer brands.
She started her career as PR Account Executive at Porter Novelli in 2005 and served there until 2007. Later, from May 2007 to June 2008, she worked as the Director of Public Relations at Rose &Allyn Public Relations.
Talking about her education she attended Arizona State University and Cherry Creek High School.
Furthermore, she describes herself in Linkedin as an “Experienced Chief Executive Officer with a demonstrated history of working in the public relations and communications industry. A strong business development professional skilled in Crisis Communications, Hospitality Industry, Event Management, Media Relations, and Corporate Communications.”
Her Twitter Bio reads “Reporter, We The People News.”
She is married to Jared Lively and he works at a commercial real estate firm.
Melissa Rein Lively shared a video in 2019 and wrote, “Lively Travels Summer Home Movie: escaping to my 3 favorite places- Santorini, Mykonos, and Barcelona with my lovely life adventurist Melissa a Lively by my side.” The below video was uploaded on Youtube under the Youtube name “Jared Lively”.
Estimated Net Worth of her is under review. She stands 5 feet 6 inches tall and weighs around 57KG.
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